|image courtesy morguefile.com|
There are others that I have changed my mind about over time. I no longer buy brand name potato chips (and I do eat them sometimes and I don't always make them!). I don't buy brand name toilet tissue, having done the math. There's a store brand that works well for me and actually costs less per week. I have returned to a cheap brand of shampoo that I used to use long ago and my hair seems the same as when I used the more expensive kind.
Those are just a few things that I changed as I continue to pare down my spending.
Brand names don't necessarily equal quality, nor do they always mean value. Even if they seem to deliver a bit more, that little bit isn't always worth the extra money. Why should I pay for a gracefully shaped shampoo bottle with silver or gold lettering when a plain, square necked bottle holds shampoo just as well? The content is what I'm interested in, not the presentation, yet the price of a brand name shampoo includes the design and production of a fancy container. I just don't want to subsidize someone else's idea of beauty. If the plain jane bottle of generic shampoo bothers me that much, I can buy a pretty container and put the generic shampoo in it.
The fact is that when you buy a brand name product, you're not just buying the product. You're paying for the container design, the marketing and probably the CEO's yacht.
Something to think about.